Flick to snap
The Moto X however is not very likely to meet the standards of the Lumia 1020 when it comes to, say, sheer amount of megapixels. And why should it? It seems they have already come up with a very solid innovation for mobile phone cameras. And that's all about how quickly a user can actually start taking photos.
Microsoft's solution is on the right track but doesn't work very fast albeit it does significantly reduce steps. The Moto X is supposedly having a camera app that initializes once the user does a flick gesture with the phone in hand. This sounds superbly fast and simple method if it works correctly, and might define a new way to engage into mobile phone photography sessions. We just have to wait and see.
UPDATE: Check the Moto X as it became consumer reality: http://phonesplurt.blogspot.fi/2013/08/the-moto-x-comes-out.html
sources: The Verge, All Things Digital